It can put you at the centre and front of the results for the demographic you are looking to engage.
PPC advertising, when fully optimised and correctly targeted, can take the right message straight to the correct people, directing them to your website and specific products/services, and helping to drive sales and/or engagement.
Google provide the Adwords structure, and as ever, they are the big player here. So what does it entail – What options are there?
- Search: this gives you a sponsored search result, topping relevant Google search result pages.
- Display: splashing graphic or text based adverts on third party websites, creating associations to garner traffic.
- Remarketing: These aim to attract previous site visitors by targeting them with ads to get them back on to your site, or to complete or make a purchase.
- YouTube: Adverts that appear within streams or within or before videos.
Which of these areas would help you best? That’s where EasyCMS can help. Our knowledgable and experienced team can help target your spend , ensuring that the correct budgets are applied and that it only costs you when someone clicks through.
We at EasyCMS can help you plan, create and engage in a successful PPC campaign, pushing your business forward and reinforcing its image within an ever more crowded online marketplace.